How to Check if Your Copywriter is Worth Top-Dollar
If you're interested to generate an income online, you're going to have to have a website. That site has to be well written, most especially if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's smart to hire someone who is well-qualified to write the text for your website. A qualified copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Evidently, however, not every copywriter is as effective as every other copywriter. Some of these copywriters have lots of talent. Some, on the other hand, don't have any but are trying their hand at writing since someone told them that online writing would be easy. The following are some ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own web site, how are they going to be able to help you put up yours? Pay close attention to the copy on the writer's site. If there are a number of errors, this is a bad sign.
How well do you react to the copy on the copywriter's site? This goes beyond the simple discovering of grammar and spelling errors. Does the website copy induce an emotional response as you go over it? Does it cause you to warm up to the writer? Does it make you want to go on reading and find out more about the person? Does the copy make you raring to hire them right away? Does the copy make you want to run the other way? Does website copy make you mad? These are all extremely important responses and they merit your attention.
Do a background research on the copywriter. Try to look for reviews on online forums and third-party websites. It's extremely likely that the only reviews you are going to see on the writer's website are going to be glowing. hire copywriter Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Examine closely these reviews and feedback. Ask the writer to give you a few references. See to it that you follow up and genuinely make contact with those references so that you can get an honest opinion from them.
See to it that you spend some time poring over the samples given by the writer. Try asking the writer to send you a few more samples that aren't already provided on the web site. This is especially vital if the copywriter states he or she is an expert in a particular field. If the writing is obscure and reads like a reproduced Wikipedia article, it is time to move on.
You have several options available to you when you're trying to see whether or not to employ a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.